Petter, how did you approach working with characters for Vacation? Toca Life: Vacation is the fourth app in the Toca Life series, so there was already a good foundation in terms of creating a diverse set of characters. We looked at things like gender balance, balance between characters with darker and lighter skin colors, age and balance between human characters and fantasy characters. When selecting characters from the big character catalogue of our previous apps, we already from the beginning wanted to be sure to have a diverse mix of characters. To be able to do this, we wanted to create a design system that could give all characters the same possibilities to do the same things.

Mathilda: For Toca Life: Town, we had the ambition of creating an all-star ensemble of characters that kids had interacted with in previous Toca Boca apps. What were some of the considerations in terms of offering kids a diverse set of characters? Mathilda, you were on the team that created the very first Toca Life app, Toca Life: Town. Mathilda Engman, head of consumer products.Toca Magazine asked four Toca Team members to give us a behind-the-scenes look at how they created the diverse set of characters.

The Toca Life series is a kid favorite, in part because the apps empower kids to tell the stories they want to tell in the way they want to tell them.

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